The Azim Premji University has been established by the Azim Premji Foundation as part of its philanthropic initiatives to contribute to education and development in India. The university is launching a new undergraduate course in starting July 2015 with specialisations in Social and Natural Sciences and Humanities. We were required to design a microsite hosted within their existing portal, which would serve as a touch-point for prospective students to understand the course offering in detail before enrolling themselves.
Our strategic choice of typography, images and navigation for the website interface endorses Azim Premji University’s explicit commitment towards supporting students from disadvantaged socio-economic backgrounds. We carefully treated the visual language to make it feel like the course was not out of bounds for students who had limited exposure and conversance.