Strategy and architecture for a fashion and lifestyle website is one of the most popular lifestyle blogs in India.

The website is run by Malini Agarwal a former radio jockey, this blog is a popular destination for those looking for Bollywood gossip, lifestyle and fashion tips and celebrity news.


Given our background in User Experience design and Interaction design their team approached us to help them with a complete overhaul of the site. The scope of our engagement with them included redesign of the overall information architecture, page level content strategy, technical development and general oversight.

Design Approach

We started our work with reviewing the site for basic issues of usability after which the entire information categorization of the site was redesigned. New categories and content containers were recommended based on their existing data set.

This exercise was followed by designing the page level content placement and the information architecture. The graphic treatment was done at Cabein design. We then were involved in coordinating and supervising the coding of the new design.

The Website at Launch

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