Creating an emotional connect to online cricket scores

Scoryboard, a product of Pitch Invasion, is an outcome of a collaboration between Twist Open and a cricket commentary team.

Pitch Invasion is in the business of Sports. They create disruptive digital solutions that help events, teams, athletes, brands and media engage better with sports fans.

DESIGN INTERVENTION

We started with user research to figure out what the fans were missing in scorecard websites. This helped us conceptualize a dynamic and engaging score board keeping the users expectations and emotional frame in mind.

Design Approach

We started with the notion of a modular design that would enable quick reporting but would keep the information crisp, concise, and easily ingestible. We used “tiles” as the primary information display components of the website as they allowed us to divide the content into smaller, relevant chunks and make critical information easier to emphasize. They also acted as individual containers that could be animated separately.

Iconography Creation

Dynamic UI

All the tiles are highly dynamic and the information kept flipping and reappearing elsewhere on the grid (except for the basic score tiles that remained standard). We included witty live commentary and social feeds to keep people excited.

A picture is worth a thousand words

We also included a splash image as a background for the dynamic tiles. A large, full page photo with translucent tiles and crisp white text proved a working solution. But we faced a challenge in choosing the ‘right’ images that would convey the passion that people have for the sport. The solution was almost obvious. We asked our users to contribute the images themselves. This instantly changed our users from consumers to contributors. They could now share their excitement and experiences with other enthusiasts.

We asked our users to contribute the images themselves. This instantly changed our users from consumers to contributors. They could now share their excitement and experiences with other enthusiasts.

Overall, Scoryboard was an exercise in delivering succinct information while creating emotion. We were trying to remind our users that they are not just consumers, but lovers of cricket and part of a large group of people who all feel exactly the same.

The Website at Launch