On account of their 40th anniversary Gram Vikas’s celebration included a new website and a communication strategy overhaul. They were keen that the new platform be easy to update with the ongoing activities of the NGO (without falling into the trap of a static website).
Gram Vikas reached out to Twist Open UX to define a new communication strategy. We helped them steer away from judging their retrospective efforts critically to positioning themselves as an organisation with invaluable experience and insights.
Unlike NGOs that most often paint a picture of pathos, we wanted the key takeaway from the website to be dignity of the rural families enabled by the work done by Gram Vikas. We chose to focus on the extended network of field workers and volunteers who venture deep into rural areas to engage with tribes and communities. Gram Vikas has garnered immense trust over the years, which is visible through testimonials, donors, awards, partnerships and impactful statistics on the website.
Gram Vikas wanted to be relevant in the current scenario, by reimagining the concept of donors and donations while being deliberate with the information available on the website. The new strategy redefined donation in a way that was accessible to individual, corporate and institutional donors. The website was made user friendly and transparent for finance personnel looking for balance sheets from a CSR standpoint to researchers seeking information on field work insights.
Through our communication strategy for Gram Vikas we have helped them launch into their 5th decade with a new story and an even more functional website. We have been able to translate their needs as an NGO through a mobile friendly website which caters to a diverse audience.