On account of their 40th anniversary Gram Vikas’s celebration included a new website and a communication strategy overhaul. They were keen that the new platform be easy to update with the ongoing activities of the NGO.
Gram Vikas reached out to Twist Open UX to define a new communication strategy. The new design celebrates their 40 year old legacy of invaluable experience and insights, and brings it to the fore.
The idea was to tell the rich story of Gram Vikas, and showcase the depth of the organisation's work and its long term impact. The key takeaway from the website is that of dignity of the rural families that Gram Vikas has touched. The website focuses on the extended network of field workers and volunteers who venture deep into rural areas to engage with tribes and communities. The design highlights the immense trust that Gram Vikas has garnered over the years, through deep community connect and strength of partnerships.
Gram Vikas wanted to be relevant in the current scenario, by reimagining the concept of donors and donations. The new strategy redefined donation in a way that was accessible to individual, corporate and institutional donors. The website was made user friendly and transparent for finance personnel looking for balance sheets from a CSR standpoint to researchers seeking information on field work insights.
Through our communication strategy for Gram Vikas we have helped them launch into their 5th decade with a new story and an even more functional website. We have been able to translate their needs as an NGO through a mobile friendly website which caters to a diverse audience.