Business Challenge

The Immersion UX C6 Blueprint™ is a proprietary framework developed by Immersion UX for businesses to rapidly deploy customer experiences. They were keen that the C6 framework set the tone for the visual language of the website.

Having created the information architecture and wireframes, Immersion UX reached out to Twist Open UX to conceptualize and create the visual design for their website.

Design Intervention

Visual Design

The 6C’s

Immersion - Evolution - Evaluation - Delivery - Design & Strategy are the six facets to the design-led framework created by Immersion UX. Also called the 6C’s, this proprietary concept has its origins in Carbon - the building block of life. We leveraged the hexagon of the Carbon atom to create an isometric grid, from which evolved our design elements.

The C6 Blueprint framework by Immersion UX defines their scientific and human-centered approach to UX.
The C6 Blueprint framework by Immersion UX defines their scientific and human-centered approach to UX.

Visual Language

We wanted to project Immersion UX’s approach to UX as scientific as well as human-centered. This lead us to create a visual language that drew from the sophisticated gradients of a diamond - in hues of blues, greys and greens.

The C6 Blueprint framework by Immersion UX defines their scientific and human-centered approach to UX.
The carbon atom - the building block of life was the inspiration for the visual design of the Immersion UX website.

The C6 Blueprint framework by Immersion UX defines their scientific and human-centered approach to UX.

Outcome

Through the visual design we were able to merge the two worlds of UX - the science and the human factor to encapsulate the vision of Immersion UX.

Next

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