Business Challenge

This Singapore-Bangalore based Startup believes that Blockchain Technology, Machine Learning & Mechanism Design will help build trust and security within shared economies thereby empowering them. Their framework solutions: Asset Sharing, MarketsN and Community Consensus aim to share unutilized community assets, decentralize the processes of the supply chain and group decisions respectively.

In order to communicate the essence of what Koinearth aims to achieve through technology, they approached Twist Open UX to design and develop a corporate website that was user friendly and not steeped heavily in tech jargon.

Twist Open UX

UX & UI Design

Micro-animations

It was Koinearth’s vision to showcase clearly and effectively their state of the art products and technology; they wanted people to get excited about it! We decided that a static illustration would not do justice to the concept so we experimented with micro-animations. Much to their joy, this did two things; it simplified and brought to life the details of Koinearth’s framework solutions.

The gif showcases the usage of micro animations in static illustrations to enhance the visual narrative.

Celebrating the people behind the technology

Koinearth was keen on showcasing their dynamic and passionate team; the people who built the technology and who are responsible for driving the tech revolution. They were keen on celebrating their affiliations through institutions as well that their board of renowned advisors. We understood their need and ensured it was an integral part of their website.

The 4 R’s

At the onset of the project, we were faced with the behemoth task of organising an enormous amount of content for the mobile device. After much ideation on how to manage this, we developed a model based on the 4 Rs - Resize, Rearrange, Reduce and Remove. Not only did this model help us mange content for Koinearth, it has now become a staple in our content management tool kit.

Outcome

We listen to our customers, even their small needs. Especially their small needs. Whether it was what we chose to showcase as examples of their framework solutions or how we visualised the concept for micro -animations, we were able to meet Koinearth’s vision without compromising on thee design and development of the website.

Koinearth

We listen to our customers, even their small needs. Especially their small needs. Whether it was what we chose to showcase as examples of their framework solutions or how we visualised the concept for micro -animations, we were able to meet Koinearth’s vision without compromising on thee design and development of the website.

marketsN integrates Blockchain Technology in business networks to reduce transaction costs & improve market efficiencies.