Business Challenge

This Singapore-Bangalore based Startup believes that Blockchain Technology, Machine Learning & Mechanism Design will help build trust and security within shared economies thereby empowering them. Their framework solutions: Asset Sharing, MarketsN and Community Consensus aim to share unutilized community assets, decentralize the processes of the supply chain and group decisions respectively.

In order to communicate the essence of what Koinearth aims to achieve through technology, they approached Twist Open UX to design and develop a corporate website that was user friendly and not steeped heavily in tech jargon.

Twist Open UX

UX & UI Design

Micro-Animations

It was Koinearth’s vision to showcase clearly and effectively their state of the art products and technology; they wanted people to get excited about it! We decided that a static illustration would not do justice to the concept so we experimented with micro-animations. Much to their joy, this did two things; it simplified the concept and brought to life the details of Koinearth’s framework solutions.

Micro-animations in the illustrations enhanced the understanding of Koinearth’s framework solutions.
Micro-animations in the illustrations enhanced the understanding of Koinearth’s framework solutions.

Celebrating the People Behind the Technology

Koinearth was keen on showcasing their dynamic and passionate team; the people who built the technology and who are responsible for driving the tech revolution. They were keen on celebrating their affiliations through institutions as well as their board of renowned advisors. We understood their need and ensured it was an integral part of their website.

Micro-animations in the illustrations enhanced the understanding of Koinearth’s framework solutions.
The team at Koinearth, responsible for driving the tech revolution.

The 4 R’s

At the onset of the project, we were faced with the behemoth task of organizing an enormous amount of content for the mobile device. After much ideation on how to manage this, we developed a model based on the 4 Rs - Resize, Rearrange, Reduce and Remove. Not only did this model help us mange content for Koinearth, it has now become a staple in our content management tool kit.

Micro-animations in the illustrations enhanced the understanding of Koinearth’s framework solutions.

Outcome

We listened to our customer's needs; what we chose to showcase as examples of their framework solutions or how we visualized the concept for micro-animations. We were able to meet Koinearth’s vision without compromising on the design and development of the website.

MarketsN integrates Blockchain Technology in business networks to reduce transaction costs & improve market efficiencies.