We are a cricket obsessed country; it’s no surprise then that smart wearable technology like Str8bat is valuable for cricketers looking to improve their game. Str8bat wanted to make actionable feedback easily accessible to players and coaches through a mobile app. This was done through a sensor placed onto the back of a bat that utilized analytics to provide complete 3D visualization of each shot played.
Str8bat approached Twist Open UX to design the cricket app with a strong focus on creating a sense of benefit and excitement for the user.
Our preliminary research revealed that existing apps were complex and lacked stimulating visual treatment. In order to brand Str8bat, we decided to showcase cricket as a celebration (much as it is viewed in India) and the user as the protagonist. These decisions determined the choice of high contrast colours and design elements, along with bold typography and photography.
The wagon wheel and the individual statistics page give one an overview as well as a detailed break down of each shot played. These representations are designed to engage the user with the focus of delivering information clearly and strikingly. Whether it is determining the swing speed or sweet spot, these high contrast visualizations bring the app to life.
At Twist Open UX, when we take on projects we get into the details that can have a huge impact on a user’s experience. We did the same for Str8bat; we listened to the users and understood that very often users access the app on the field, under direct sunlight or that they have to use their cumbersome gloves to navigate the interface. We addressed all these key features in the design of the app.