Business Challenge

We are a cricket obsessed country; it’s no surprise then that smart wearable technology like Str8bat is valuable for cricketers looking to improve their game. Str8bat wanted to make actionable feedback easily accessible to players and coaches through a mobile app. This was done through a sensor placed onto the back of a bat that utilised analytics to provide complete 3D visualisation of each shot played.

Str8bat approached Twist Open UX studio to design and develop the cricket app with a strong focus on creating a sense of benefit and excitement for the user.

Twist Open UX

UX & UI Design

Branding

Our preliminary research revealed that existing apps were complex and lacked stimulating visual treatment. In order to brand Str8bat, we decided to showcase cricket as a celebration (much as it is viewed in India) and the user as the protagonist or the point of focus. These decisions determined the choice of high contrast colours and design elements, along with bold typography and photography.

The image highlights the representation of key stats that help the user get a holistic view of his/her performance.

Data Visualization

The wagon wheel and the individual stats page give one an overview as well as a detailed break down of each shot played. These representations are designed to engage the user with the focus of delivering information clearly and strikingly. Whether it is determining the swing speed or sweet spot, these high contrast visualizations bring the app to life.

The dashboard highlights the power of dynamic data visualisations that simplify the information.

Outcome

When we take on projects we get into the details that have a huge impact on a user’s experience.We did the same for Str8bat; we listened to the users and understood that very often users access the app on the field, under direct sunlight or that they have to use their cumbersome gloves to navigate the interface. We addressed all these key features in the design of the app.

Str8bat

When we take on projects we get into the details that have a huge impact on a user’s experience.We did the same for Str8bat; we listened to the users and understood that very often users access the app on the field, under direct sunlight or that they have to use their cumbersome gloves to navigate the interface. We addressed all these key features in the design of the app.

Scoryboard is a score reporting dashboard designed to provide real time cricket match updates through an interactive web interface.