UX Research helps in aligning your product and business strategy with the core needs and goals of your users. Typically done at the start of a project—but also extremely valuable throughout—it helps gather both qualitative and quantitative data in relation to your product or service.
We work closely with your Product Management and Engineering teams to deliver products and features to your customers that are valuable, usable and feasible.
We are well versed with the design principles that go behind creating successful Mobile applications.
Curiosity about the users helps in digging deeper into a problem, making it easier to get reliable results. Building a deep understanding of your user informs the design process.Read the Research
Want to know how being curious helped us discover personal drive, beliefs, prejudices and aspirationsbehind clothing fashion, amongst urbanmen for Ajio?Tell me!
Empathy for the people we’re designing for, means going beyond personal experiences; and looking through their eyes to try feeling what it’s like to be someone different than you.Read the Research
Want to know how being empathetic helped us understand how the Swiggy delivery boysnavigate to their destination and theimpact of Swiggy on restaurant owners?Tell me!
Communication with users and active listening is paramount. Listening to users and drawing useful insights from conversation addresses one facet of the communication, the other is communicating these insights to various stakeholders in a way they can see the value.Read the Research
Want to know how communication helped us test the BlackBoard Radio mobile application that teaches Spoken English to middle school children in Tier B cities?Tell me!
Critical thinking and challenging assumptions, listening skeptically to what the target users say and unpacking the core insights. The user might think they have an issue with a certain aspect of the product; a researcher’s job is to probe and find the underlying cause of this discontent.Read the Research
Want to know how critical thinking helped us investigate the motivations and behavior of cricket fans seeking an online match experience, how they consume sports content and their expectations from the sports media for Star Sports?Tell me!
Analysing vast amounts of research data and culling out the nuggets of golden stories. It is the very act of making sense of what was learned so that informed recommendations can be made on behalf of customers or users.Read the Research
Want to know how being organized helped us gain insights into digital behavior of cooks and domestic help; in order to derive foundational understanding for the design of BookMyBai a maid booking app?Tell me!
Collaboration between leaders, designers, developers and other stakeholders makes our research outcomes actionable. UX research is not successful when it’s owned solely by design.Read the Research
Want to know how collaboration helped us better understand the needs and expectations of all stakeholders involved in Giga Cars, a second hand car dealership service?Tell me!