Business Challenge

Pitch Invasion was started by two sports loving, marketing professionals who wanted to position the company as one that understood the pulse of sports fans better than anyone else. Through the creation of customized products and campaigns for their audience (sports organisations, sports teams and consumer brands), Pitch Invasion was able to target a specific fan base for key impact and business success.

Pitch Invasion reached out to Twist Open UX to define their audience as well as design and develop their corporate website.

Twist Open UX

UX & UI Design

The Fan Story

Through our discovery sessions we understood how Pitch Invasion wanted to promote their expertise and knowledge of sports fans through their website. We used the ubiquitous sports fan as a metaphor. Pitch Invasion chose a dramatic visual route for their website to capture the raw emotions of a sports fan. In the imagery we focused on one fan’s sports fervour and juxtaposed it with an image of the star player they were rooting for.

Twist Open UX wanted to capture the fervour of a sports fan through a juxtaposition of sports people on the fans cheering for them.
Twist Open UX wanted to capture the fervour of a sports fan through a juxtaposition of sports people on the fans cheering for them.

Call to Action

While the website spoke a distinct visual language, we choose to pay close attention to the call to action sections as well. To make the website easy to navigate we focused on the three main offerings: digital solutions, fan engagement and increased monetization. The customized sports themed call to action buttons expanded to reveal similar work for other brands, case studies, blogs and testimonials related to these offerings.

Twist Open UX wanted to capture the fervour of a sports fan through a juxtaposition of sports people on the fans cheering for them.
Detailing on call to action buttons like ‘see more’ that expanded to provided access to more in-depth information to website visitors.

Twist Open UX wanted to capture the fervour of a sports fan through a juxtaposition of sports people on the fans cheering for them.

Outcome

At Twist Open UX our comprehensive research provides clients key insights that helps in the growth of their business. We are able to cater to UX and UI needs comfortably and successfully.

Immersion UX is a South African UX consultancy with experience in design-led, customer-centric digital experience transformation.