Since 2014, mobile users have suddenly became the online majority. They have unique needs. They don’t need miniaturised desktop experiences. UX Design for mobile should make the best use of smaller screens, cater to human physical limitations such as fingertip size, be cognisant of users on the move, often in distracting environments. Attention spans are short in mobile UX. Users want results fast, with minimal effort and zero friction.
We work closely with your Product Management and Engineering teams to deliver products and features to your customers that are valuable, usable and feasible.
We are well versed with the design principles that go behind creating successful Mobile applications.
Allocate user’s attention according to your or user’s need. Smartphones have limited screen real estate, so prioritising content and creating hierarchy is key.Read the Research
When people use mobile devices they expect to complete their tasks in the least possible amount of time. Users like quick sessions with minimal interaction that helps them achieve their goals.Read the Research
Modern users have a rage of digital devices that they can use to experience your product. Desktop computer, mobile device, tablet, smartwatches and more. Customers expect functional, flexible and responsive designs that deliver the same experience across devices.Read the Research
Customers should be able to effortlessly get to the destination without any explanation. Good navigation should feel like an invisible hand that guides the user along their journey.Read the Research
Typing on a mobile is a slow and error-prone process. Customers need shortcuts and efficient ways to get things done. It’s best to minimize the amount of typing by shortening forms, removing unnecessary field and optimise screen real estate.Read the Research
People like to feel like they’re in control of their actions and should be allowed to make decisions to personalize their journeys. The ability to change settings or cancel actions provides the customer with a sense of control over the system.Read the Research
First impressions play a pivotal role in enhancing the customer experience. Visual storytelling helps customers attach meaning to what they see; which eventually leads them to comprehend the core of the concept. Customers want a story to remember, not just an app that works.Read the Research
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